How a side project became
a 30-person agency.

I'm Nader. Pronounced like Ladder, but with an N.

I spent 5 years working in finance at M&G plc, building tools and automations for analysts. I learned how to think in systems, take messy data and turn it into clear decisions. To automate the boring stuff so smart people could focus on what mattered.

That systems thinking never left. It just found a different application.

In 2020, COVID hit. I was locked down in East London with my flatmate, Chris Donnelly. Chris was running VERB Brands, a luxury digital marketing agency. When the pandemic started, clients cut budgets. Revenue dropped 50% overnight.

Instead of panicking, we got obsessed. We spent every day studying personal branding, social media algorithms, AI tools, and sales psychology. We started building Chris's LinkedIn presence from zero.

I managed his account, created content, grew his network. We tested everything. What hooks worked. What formats drove engagement. What turned followers into actual opportunities.

We didn't know it at the time, but those late nights in a flat in East London were building the playbook for something much bigger.

The strategies we developed for Chris worked. Really well. His brand grew to 3M+ followers. He built a business generating $10M/year. An AI SaaS product that hit $60K MRR in 14 days.

Other founders started asking: "How did you do that? Can you help me?"

In August 2024, I founded LeverBrands. The idea was simple. Most founders are REALLY good at what they do. But the people who should be buying from them have no idea they exist. They're invisible.

We don't just post content and call it a day. We build the full infrastructure underneath. A system that turns attention into money in your pocket.

We think in three layers:

In less than two years, LeverBrands went from just me to 30+ employees. We've generated 500M+ impressions and driven $10M+ in client revenue. And we're just getting started.

The playbook works. But we're not done. The founders who invest in personal brand now are building leverage that compounds for years. The ones who wait will spend 10x more trying to catch up.

I'm focused on scaling LeverBrands, building the Building Leverage newsletter into the go-to resource for founder-led growth, and helping more ambitious people turn their expertise into authority.

The window is wide open. And I'm just getting started.