Most Founders
Are Invisible.
I Fix That.
I help founders, CEOs and executives become the most visible name in their industry. Across LinkedIn, short-form video, YouTube and email, turning expertise into authority and attention into revenue.
Over the last 6 years, I noticed a big problem with how founders build their businesses: most of them are completely invisible. They're good at what they do. REALLY good. But the people who should be buying from them have no idea they exist.
During COVID lockdown, my flatmate Chris Donnelly and I started building his LinkedIn from scratch. The strategies we developed grew into something much bigger.
That side project became LeverBrands, which I co-founded with Chris and Tom Pearce. We went from 1 person to 30+ people in under two years. Over the last three years our clients have generated 1B+ impressions, grown 15M+ followers, and attributed £20M+ in revenue to their personal brands.
Today we work with founders, CEOs and executives across the UK, US, Europe and the Middle East. LinkedIn is where it started, but it's now one channel of many: short-form video, YouTube, Instagram, newsletters and the funnels that sit underneath.
Nader Alnajjar & Chris Donnelly
Co-founders, LeverBrands
Founders, CEOs and Executives.
Brilliant people whose reputation should be working harder than it is. You don't need a big following to start.
Founders Building Pipeline
You're great at what you do, but deals still depend on referrals and outreach. We turn your expertise into inbound leads, booked calls, and revenue.
CEOs & Executives Building Authority
You need a consistent public voice that reaches customers, investors, talent, partners, and press. We build it around you, for about an hour of your time a week.
Exited Founders
You've sold the business. Now you want to be known for what comes next. We reposition your name around your next chapter.
Three Layers That Turn Attention
Into Money in Your Pocket.
Not just a LinkedIn agency. We run your brand across LinkedIn, short-form video, YouTube, Instagram and email, then build the infrastructure underneath that turns attention into revenue.
Attention
Get your name in front of the right people, on every platform where your buyers spend time.
- +Personal brand strategy
- +LinkedIn management
- +Short-form video: ideas, filming, editing, publishing
- +Instagram & Facebook content
- +Distribution across our media network
- +Inbound & outbound systems
Nurture
Move your audience off rented platforms and build the trust that makes them ready to buy.
- +YouTube channel management
- +Newsletters & email
- +Lead magnets
- +Funnels & landing pages
Monetise
Turn attention into revenue: inbound clients, digital products, group programmes, speaking, and partnerships.
- +Offer development
- +Digital products & programmes
- +Book & podcast launches
I'll Let the
Numbers Speak.
4x+ audience growth and a Sunday Times bestselling book.
10 months. 50M impressions. His brand now drives 40% of new business.
A bestselling book and a top podcast in Germany's health category.
The first brand we built. A $10M/year business behind it.
The Newsletter for Founders
Who Want Systems.
Every Sunday. The exact tools, processes, and breakdowns we use at LeverBrands to grow founder brands across every platform.