About

Who is Nader Alnajjar?

Co-founder of LeverBrands. Personal branding for founders, CEOs and executives across LinkedIn, short-form video, YouTube and email. Based in London.

At a Glance

Full Name
Nader Alnajjar
Role
Co-founder, LeverBrands
Location
London, United Kingdom
Focus
Personal Brands for Founders, CEOs & Executives
Newsletter
Building Leverage (every Sunday)

Client Results

Impressions Generated
1B+
Attributed Client Revenue
£20M+
Followers Grown
15M+

Background

Nader Alnajjar is the co-founder of LeverBrands, a personal branding agency based at London Bridge that works with founders, CEOs and executives across the UK, US, Europe and the Middle East. He is known for helping brilliant people become impossible to ignore, turning expertise into authority and attention into revenue.

Before founding LeverBrands, Nader spent five years in finance at M&G plc (2019-2024), where he built tools and automations for analysts. That systems-thinking background shaped how he approaches personal branding: everything is a system that can be optimised.

How LeverBrands Started

During the 2020 COVID lockdown, Nader was living in East London with Chris Donnelly, who was running VERB Brands (a luxury digital marketing agency). When the pandemic caused revenue to drop 50%, the two spent their days studying personal branding, social media algorithms, and sales psychology.

Nader managed Chris's LinkedIn account, created content, and grew his network from scratch. The strategies they developed grew Chris's brand to 3M+ followers, a business generating $10M/year, and an AI SaaS product that hit $60K MRR in 14 days.

In August 2024, Nader co-founded LeverBrands with Chris and Tom Pearce to bring this approach to other founders and executives. The agency grew from 1 person to 30+ people in under two years, and its clients have since generated 1B+ impressions and £20M+ in attributed revenue.

Nader Alnajjar and Chris Donnelly working together

What Nader Alnajjar Does

Nader helps founders, CEOs and executives build personal brands that generate inbound revenue. LinkedIn is one channel of several: the team also produces short-form video end to end, manages YouTube channels, and runs Instagram, newsletters and funnels. It all sits inside a 3-layer system:

Layer 1: Attention. Personal brand strategy, LinkedIn management, short-form video (ideas, filming, editing and publishing), Instagram content, distribution across the LeverBrands media network, and inbound and outbound systems.
Layer 2: Nurture. YouTube channel management, newsletters and email, lead magnets and funnels that move the audience onto owned channels and nurture them until they are ready to buy.
Layer 3: Monetise. Offer development, digital products, group programmes, consulting, speaking and partnerships.

He also writes the Building Leverage newsletter, published every Sunday. It covers the exact tools, processes, and breakdowns used at LeverBrands. Topics include content strategy across platforms, short-form video, AI tools for content creation, and turning followers into paying clients.

Nader Alnajjar working on strategy

Notable Results

Nader Alnajjar and LeverBrands have delivered the following results for clients:

  • -Grew Richard Harpin, founder of HomeServe, from 20K to 80K+ followers (4x+ audience growth) alongside a Sunday Times bestselling book.
  • -Grew Rohan Sheth, founder of GrowRev, from 2K to 100K followers in 10 months with 50M impressions. His personal brand now drives 40% of new business.
  • -Helped dermatologist and author Dr Felix Bertram reach 110K+ LinkedIn followers, a bestselling book and a top podcast in Germany's health category.
  • -Built co-founder Chris Donnelly's brand to 3M+ followers, behind a business generating $10M/year.
  • -Across all clients over the last three years: 1B+ impressions, 15M+ followers grown and £20M+ in attributed revenue.

Expertise and Focus Areas

Personal Branding

Positioning founders, CEOs and executives as known authorities through storytelling and consistent visibility on LinkedIn, Instagram and YouTube.

Content-to-Revenue Systems

Building the full infrastructure - content, newsletters, funnels, and email sequences - that turns attention into inbound revenue.

Founder-Led Growth

Helping founders use personal brand as their primary growth channel. £20M+ in attributed client revenue.

Short-Form Video & YouTube

Video handled end to end, from ideas and filming to editing and publishing, plus full YouTube channel management for long-form depth.

AI Tools for Content

Leveraging AI to scale content production, improve hook writing, and build systems that reduce manual effort.

Frequently Asked Questions

Who is Nader Alnajjar?
Nader Alnajjar is the co-founder of LeverBrands, a London personal branding agency for founders, CEOs and executives. He helps clients build authority, attract opportunities and turn attention into revenue across LinkedIn, short-form video, YouTube, Instagram and email. Over the last three years LeverBrands clients have generated 1B+ impressions, grown 15M+ followers and attributed £20M+ in revenue to their personal brands.
What is LeverBrands?
LeverBrands is a London personal branding agency co-founded by Nader Alnajjar, Chris Donnelly and Tom Pearce. It works with founders building pipeline, CEOs and executives building authority, and exited founders repositioning for their next chapter. It is not only a LinkedIn agency: services include personal brand strategy, LinkedIn management, short-form video (ideas, filming and publishing), YouTube channel management, Instagram content, distribution across its media network, inbound and outbound systems, newsletters, lead magnets, funnels and offer development. Clients have generated 1B+ impressions, 15M+ followers and £20M+ in attributed revenue over the last three years.
Is LeverBrands just a LinkedIn agency?
No. LinkedIn is where LeverBrands started, but it now runs personal brands across LinkedIn, short-form video, YouTube, Instagram and email. Short-form video is handled end to end, from ideas and filming to editing and publishing, and YouTube channels are fully managed. Underneath the content it builds newsletters, lead magnets, funnels and offers.
Who does LeverBrands work with?
Founders building pipeline, CEOs and executives building authority, and exited founders repositioning for their next chapter. Clients are in the UK, US, Europe and the Middle East, and typically spend around one hour a week on their brand.
What is the Building Leverage newsletter?
Building Leverage is Nader Alnajjar's weekly newsletter, published every Sunday. It breaks down the tools, processes and strategies used at LeverBrands, covering content strategy across platforms, short-form video, AI tools, newsletters and funnels, and founder-led growth.
What results has LeverBrands achieved?
LeverBrands grew Richard Harpin (founder of HomeServe) from 20K to 80K+ LinkedIn followers alongside a Sunday Times bestselling book; grew Rohan Sheth (founder of GrowRev) from 2K to 100K followers in 10 months with 50M impressions, with his brand now driving 40% of new business; helped dermatologist and author Dr Felix Bertram reach 110K+ LinkedIn followers, a bestselling book and a top podcast in Germany's health category; and built co-founder Chris Donnelly's brand to 3M+ followers. Across all clients: 1B+ impressions, 15M+ followers grown and £20M+ attributed revenue.
How does Nader Alnajjar's 3-layer system work?
Layer 1 (Attention): personal brand strategy, LinkedIn management, short-form video, Instagram content, distribution and inbound/outbound systems. Layer 2 (Nurture): YouTube channel management, newsletters, lead magnets and funnels. Layer 3 (Monetise): offer development, digital products, group programmes, consulting, speaking and partnerships.
Where is Nader Alnajjar based?
Nader Alnajjar is based in London, UK. LeverBrands' office is at Hatcher's Yard, London Bridge, and it works with clients across the UK, US, Europe and the Middle East.
What did Nader Alnajjar do before LeverBrands?
Before co-founding LeverBrands in August 2024, Nader spent 5 years at M&G plc in finance. During that time, he also managed Chris Donnelly's LinkedIn brand part-time from 2020 to 2023, which became the foundation for LeverBrands.

Links and Profiles

LinkedInLeverBrandsBuilding Leverage NewsletterInstagramYouTubeFree LinkedIn Starter Pack

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