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Latest Content.
What I'm posting, sharing, and building in public.
Recent LinkedIn Posts
Content Strategy
Every founder feels too busy for content... Until they see what it makes possible.
Most founders don't have a content problem. They have a systems problem.
Brand Infrastructure
Followers don't pay bills. Email subscribers do.
You're building an audience on rented land. Here's how to de-platform them.
Case Study
The secret behind 380M+ impressions on LinkedIn.
It wasn't luck. It wasn't hacks. It was a system built on three layers.
AI & Tools
Thousands of people are cancelling their ChatGPT subscriptions right now.
Claude is the reason why. Here's what's actually happening.
Agency Journey
We went from 1 person to 30+ employees in less than two years.
Here are 6 lessons I wish someone had told me before scaling.
Mindset
You'll never feel ready. But you'll always wish you'd started sooner.
The cold water doesn't get warmer if you jump late.
Case Study
Dr. Julie went from 0 to 10 million followers.
She did it by doing 1 thing extremely well.
AI & Tools
We built a prompt that removes AI slop.
This is 10x better than anything else I've seen.
YouTube
New Videos Every Week
Personal branding for founders and CEOs, plus behind the scenes at LeverBrands.
Watch on YouTube